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标题: Google第三季度支付了7亿8千万美元给AdSense发布者 [打印本页]

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作者: davidyin    时间: 2006-10-19
标题: Google第三季度支付了7亿8千万美元给AdSense发布者
今天Google第三季度的财报出来了，摘录几条同Google Adsense有关的消息。

第三季度的总收入是26.9亿美元，在Google自己的站点上的收入为16.3亿，在Google网络收入（就是那些投放AdSense的网站，和同Google合作的网站）为10.4亿。
在海外的收入，就是美国之外的收入，占到了总收入的44％。
Google同它的合作站点，包括AdSense的收入分成为8亿2千5百万，其中分给AdSense发布者的数字为7亿8千万。

这样可以估算一个数字，就是广告收入中，Google同AdSense的分成大概的比例，大概在75％左右。就是四分之三给了AdSense的发布者，Google只拿了25％。



[size=-1]Revenues – Google reported revenues of $2.69 billion for the quarter ended September 30, 2006, representing a 70% increase over third quarter 2005 revenues of $1.58 billion and a 10% increase over second quarter 2006 revenues of $2.46 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC.

Google Sites Revenues - Google-owned sites generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. This represents an 84% increase over third quarter 2005 revenues of $885 million and a 14% increase over second quarter 2006 revenues of $1.43 billion.

</ol>

Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $1.04 billion, or 39% of total revenues, in the third quarter of 2006. This is a 54% increase over network revenues of $675 million generated in the third quarter of 2005 and a 4% increase over second quarter 2006 revenues of $997 million.

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International Revenues - Revenues from outside of the United States contributed 44% of total revenues in the third quarter of 2006, compared to 42% in the second quarter of 2006 and 39% in the third quarter of 2005. Had foreign exchange rates remained constant from the second quarter through the third quarter of 2006, our revenues in the third quarter of 2006 would have been $19 million lower. Had foreign exchange rates remained constant from the third quarter of 2005 through the third quarter of 2006, our revenues in the third quarter of 2006 would have been $35 million lower.

</ol>TAC - Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $825 million in the third quarter of 2006. This compares to TAC of $785 million in the second quarter. TAC as a percentage of advertising revenues decreased to 31% in the third quarter from 32% in the second quarter.
The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $780 million in the third quarter of 2006. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $45 million in the third quarter of 2006.

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作者: learner    时间: 2006-10-19
有赚头就好,

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作者: love081    时间: 2006-10-19
可惜我没拿到一点点

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作者: 大大    时间: 2006-10-20
是的，我测试的结果是Google分给我78%的广告费。

Google Adsense的收入在增加，支付给发布者的金额在增加，美国以外的发布者收入在增加，这是一个好事情。

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作者: love081    时间: 2006-10-20

原帖由 小龙 于 2006-10-20 08:01 发表是的，我测试的结果是Google分给我78%的广告费。

Google Adsense的收入在增加，支付给发布者的金额在增加，美国以外的发布者收入在增加，这是一个好事情。

汗死，这个你都能测试出来啊

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作者: meicecream    时间: 2006-10-20
有统计当然能测试出来吧。

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作者: 大大    时间: 2006-10-20
自己投放广告给自己，不过这样做违反规则。

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作者: admin28    时间: 2006-10-20
，了不起的GG，佩服！真心希望GG在中国走的更好！
      看看国内的IT大公司，比的是谁更流氓！流氓从良，反攻其他流氓！把中国的百姓当成什么了？板上的肉？

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作者: skyover    时间: 2006-10-20
最近单价是高了些了。。赞一个。

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作者: 老萨    时间: 2006-10-20
很不错，比较透明啊。

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作者: davidyin    时间: 2006-10-20

原帖由 老萨 于 2006-10-19 20:40 发表很不错，比较透明啊。

上市公司，有年报，季报，没事常去看看，会有收获的。

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作者: lrc    时间: 2006-10-20

原帖由 davidyin 于 2006-10-20 14:15 发表上市公司，有年报，季报，没事常去看看，会有收获的。

可以请教下在哪里能看到吗？

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作者: 无冬之夜    时间: 2006-10-20
还要多多学习啊

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作者: qrx12340    时间: 2006-10-20

原帖由 lrc 于 2006-10-20 19:48 发表

可以请教下在哪里能看到吗？

像GG这种大公司,报表出来各大网站都会报道的,上些IT网站就可以看到

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作者: davidyin    时间: 2006-10-20

原帖由 qrx12340 于 2006-10-20 05:18 发表

像GG这种大公司,报表出来各大网站都会报道的,上些IT网站就可以看到

我是在Google的官方网站上看的，看国内的IT网站翻译的还不如看我的摘译了。

而且上市公司年报，季报，都是按照法律程序，必须要公开的，到财经类网站，会有详细的评论。

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作者: highot    时间: 2006-10-20
78%，真的很厚道了，非常厚道！感谢GOOGLE。

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