When do you bill (for post-pay advertisers)?
Credit Limits and Billing Cycle Explained
When you create and activate your Google AdWords account, Google charges you a one-time activation fee. Then, we set your initial credit limit at US$50 (or your local currency rate).
Your credit limit is raised in increments each time your account hits its credit limit before 30 days have ended. The initial credit limit of US$50 is first raised to US$200, then to US$350, and then to the final limit of US$500. Each time you reach your credit limit or after 30 days, a new billing cycle begins.
Billing Cycle Example
For example, let's say that advertiser Alan opens an AdWords account and starts accruing costs on Oct. 1:
On Oct. 5, Alan reaches his initial credit limit of US$50. At that time, we charge him for the amount accrued (which might be in slight excess of the credit limit if he accrued costs quickly). Alan's credit limit is increased to US$200. A new billing cycle begins.
On Oct. 25, Alan again reaches his credit limit of US$200, triggering AdWords to charge him for costs accrued. Google again raises his credit limit to US$350, and initiates a new billing cycle.
On Nov. 18, Alan accrues more than US$350 in charges. Google bills him and raises his credit limit to US$500.
Alan's next bill will be processed on Dec. 18 or when he exceeds the final US$500 credit limit - whichever comes first.作者: cexgshg 时间: 2013-2-4 标题: 我把adwords激活了,用不用设置些什么