Adsense要关了? 我们干啥去呢

双眼皮的蛐蛐

Ad sense click Frauds every where! Google may stop adsense program

Experts say Google may shutdown their coveted adsense program. (If click frauds continue )
what is next? Many web masters will lose their shirts. ( Some may even lose their wits )
And Google? They will continue with their PPC/ADwords.
I don't know how many of you know the fact that Pay per click was a 5.6 billion dollar industry in 2005. Industry estimates range between 20% to 40% of this figure to be caused by fraudulent clicks.
It adds up to 500 million to 2 billion dollars of advertiser's precious dollars being wasted. That's a serious chunk of change, that you the PPC advertiser may be losing! Are we exaggerating the threat? ( Net World Report)

Believe me click fraud has been in the news a lot lately, and with good reason. Click fraud accounts for 10-20% of all clicks on Internet ads like Google ad sense, and by some estimate such accounts for as much as 80% of all clicks on ads for certain words associated with certain businesses or ads.

Ok they can BAN some one clicks ads given in his/her web site or someone purchases clicks) okay, but what shall they do to some other unscrupulous people who click on the ads of their competitors?

This has immediate effects. First, of course, the competitor has to pay for each of those clicks. More in fact perhaps even worse because ad words advertisers set a limit as to how much they are willing to spend each day, and once they hit the limit their ads stop being displayed, the click fraud has the effect of bumping the scammed competitor up to their daily limit, causing their ads to stop being displayed for the rest of the day.

what will you do to this? who will take responsibility?

Justice will be denied to the innocent poor advertiser who has to pay but gets nothing.

How to stop click frauds? How about a CPA model?

However it is doubtful that a CPA model will replace the CPC model currently in place. It means the search engine bears the cost of an under performing product. Search engines will resist this type of change.

To summarize, search engines and advertisers both need to be aware of the current fraud that is occurring online as a result of the booming Internet Advertising industry.

Through technology developments and human intervention it will be possible to marginalize this problem. However unlikely, I am hopeful that as the Internet Advertising industry continues to explode we will see an opposite trend among fraudulent activity

My suggestion is one answer for advertisers might be to force engines to change their model to a Cost Per Action model, such as the sale of an item, rather than clicks, which may not generate revenue.

A search engine called Snap.com already offers this option. (Fraud Detection Center Report 2005)

Any better suggestions?

大大

任何广告都是有浪费的，不同的原因而已，没有到关闭这个部门那么严重。

Adsense让很多站长变得贪婪，更让一些道德品质不是很好的人肆意作恶，这倒是有责任的。

bullfrog

那是不可能的

不过尔尔

原帖由 bullfrog 于 2006-3-13 15:35 发表那是不可能的

关闭是不可能,但对中国区关闭有可能!!

双眼皮的蛐蛐

唉。CPA到CPA转型，让广告主直接得到最终的客户，由发布商自己承担点击的费用。或许这种欺诈会少了点啊。

大大

原帖由 不过尔尔 于 2006-3-13 16:15 发表关闭是不可能,但对中国区关闭有可能

这是我最担心的事情，如果不对大陆寄支票就完蛋了，已经有几个著名的广告公司离开中国了。

不过我觉得中国的作弊似乎不是最严重的。

bullfrog

原帖由 不过尔尔 于 2006-3-13 16:15 发表关闭是不可能,但对中国区关闭有可能

这也是不可能的。

google不会像那些公司一样没有远见。

bullfrog

而且国内任何一家广告商的信誉都比google差

winter0706

Adsense是GG最大income來源啊

大大

原帖由 winter0706 于 2006-3-13 18:03 发表Adsense是GG最大income來源啊

不是，收入最大的来源是Adwords，不过Adsense占Adwords据说有20%，这是2004年的数据。