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Ad sense click Frauds every where! Google may stop adsense program
Experts say Google may shutdown their coveted adsense program. (If click frauds continue )
what is next? Many web masters will lose their shirts. ( Some may even lose their wits )
And Google? They will continue with their PPC/ADwords.
I don't know how many of you know the fact that Pay per click was a 5.6 billion dollar industry in 2005. Industry estimates range between 20% to 40% of this figure to be caused by fraudulent clicks.
It adds up to 500 million to 2 billion dollars of advertiser's precious dollars being wasted. That's a serious chunk of change, that you the PPC advertiser may be losing! Are we exaggerating the threat? ( Net World Report)
Believe me click fraud has been in the news a lot lately, and with good reason. Click fraud accounts for 10-20% of all clicks on Internet ads like Google ad sense, and by some estimate such accounts for as much as 80% of all clicks on ads for certain words associated with certain businesses or ads.
Ok they can BAN some one clicks ads given in his/her web site or someone purchases clicks) okay, but what shall they do to some other unscrupulous people who click on the ads of their competitors?
This has immediate effects. First, of course, the competitor has to pay for each of those clicks. More in fact perhaps even worse because ad words advertisers set a limit as to how much they are willing to spend each day, and once they hit the limit their ads stop being displayed, the click fraud has the effect of bumping the scammed competitor up to their daily limit, causing their ads to stop being displayed for the rest of the day.
what will you do to this? who will take responsibility?
Justice will be denied to the innocent poor advertiser who has to pay but gets nothing.
How to stop click frauds? How about a CPA model?
However it is doubtful that a CPA model will replace the CPC model currently in place. It means the search engine bears the cost of an under performing product. Search engines will resist this type of change.
To summarize, search engines and advertisers both need to be aware of the current fraud that is occurring online as a result of the booming Internet Advertising industry.
Through technology developments and human intervention it will be possible to marginalize this problem. However unlikely, I am hopeful that as the Internet Advertising industry continues to explode we will see an opposite trend among fraudulent activity
My suggestion is one answer for advertisers might be to force engines to change their model to a Cost Per Action model, such as the sale of an item, rather than clicks, which may not generate revenue.
A search engine called Snap.com already offers this option. (Fraud Detection Center Report 2005)
Any better suggestions? |
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发表于 2006-3-13
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