点击率越高单价越高是不是?

air

根据大家的经验来讨论一下！

同一个网站，是不是点击率高时，单价会比较高?

大大

这个逻辑似乎没有什么根据，我总认为点击率和单价没有直接的关系。

davidyin

不是。
看不出什么关系。

air

可能存在一些关系。分析一下:  点击率高，可能就是匹配的比较好,算是优质供应商， google会在smart price 给于调控的.

davidyin

原帖由 air 于 2006-6-5 09:35 发表可能存在一些关系。分析一下:  点击率高，可能就是匹配的比较好,算是优质供应商， google会在smart price 给于调控的.

点击率：
AD匹配的好:
优质供应商：
smart price：
上面四点没有明显的关系。

点击率高，可能同你的网站访客很多从Search Engine来有关，可能是你的AD布局以及配色有关，等等。
AD匹配的好，一般是内容丰富，关键词单一的页面，而且该关键词的广告很多，也许价格很低。
优质供应商，不明白是做什么的。
smart price，目前的影响还不大，据说同分成有关。

很多回贴有问题，请用一点常识来判断。

air

对于google adsense 不要太轻容易下你的结论


就算你的访客再多，颜色再美，如果你的匹配不好，也不会有人点的.

做google的还是分很多等级的,简单的说，你去看看那些大网站，代码可能都与普通的不一样。

相反smart price 目前是google最重要的一个规则了，分成高了也就是说你的单价高了。

狗狗

价格高低，我觉得和网页显示次数有关，显示次数越多，显示的广告价格越低。所以，你的网页越多，而且访问平均，每个页面访问次数不高甚至是很多都是第一次访问，单价就高。当然如果你页面够大，中文关键字够多，那么和关键字关系也很大。

davidyin

原帖由 air 于 2006-6-5 10:19 发表对于google adsense 不要太轻容易下你的结论


就算你的访客再多，颜色再美，如果你的匹配不好，也不会有人点的.

做google的还是分很多等级的,简单的说，你去看看那些大网站，代码可能都与普通的不一样。

相反smart price 目前是google最重要的一个规则了，分成高了也就是说你的单价高了。

很轻易的写了这些话，没有结论的。

做google的还是分很多等级的,简单的说，你去看看那些大网站，代码可能都与普通的不一样。（废话，申请的渠道也不同，Google有大客户服务部的）
smart price 目前是google最重要的一个规则了 --- 不知道你从哪里知道的？麻烦您告诉我。

davidyin

转载自Inside Adsense：
The facts about smart pricing
We've noticed a lot of talk recently about the phenomenon commonly referred to as 'smart pricing'. There are some misconceptions out there about this, so we wanted to provide a few facts about smart pricing and how to ensure you're maximizing your revenue.

1. Many factors determine the price of an ad

More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.

2. Clickthrough rate doesn't affect advertiser return on investment (ROI)

The percentage of clicks that convert for an advertiser is the most important factor in an advertiser's ROI, so it's not only possible, but common, to have a low CTR and a high advertiser conversion rate. It's also possible to have a high CTR and a low conversion rate. Don't remove the AdSense code from your site just because it has a lower CTR - it may be one of your best converting sites.

3. Google doesn't make money from 'smart pricing'

In fact, we make less money, since the cost to advertisers is reduced in order to provide a strong ROI. Ultimately, this leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites.

4. Remember the old chestnut: "Content is King"

The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.


Keep in mind that like most Google technology, our system for calculating advertiser pricing gets updated regularly. We're constantly improving our ad products to benefit both the publisher and advertiser communities; what benefits one side ultimately benefits the other.

Posted by Suzie - AdSense Publisher Support
10/28/2005 12:32:00 PM

大大

原帖由 air 于 2006-6-6 02:19 发表对于google adsense 不要太轻容易下你的结论

是的，不过必要的见解还是需要的。